wk 19
Fourteen of thirty have no direction
Not missing data. No direction. A week earlier the same board had two. Balanced means there is
plenty of conversation about a company and it is genuinely pulling both ways, with strong opinions in
both directions that cancel out. Most tools report a number near zero and leave you to assume nothing
is happening, but “nobody is talking about this” and “everybody is arguing about this” are opposite
findings and a score of 0.01 describes both. The board went from 23 Bullish and no Bearish to nine and
four, with most of the rest moving into Balanced rather than crossing over. The crowd did not change
its mind. It stopped agreeing with itself.
wk 19
This week one of them was the word “verified”
New companies list every Sunday, and each one brings a name to match. This week one of those names
was an ordinary word. It turned up 26 times in seven nights and almost none of those sentences were
about a company. Blocking it outright is the tempting rule and the wrong one: the same logic would
have blocked “fargo”, which matched 204 times and was literally Wells Fargo in 203 of them. A high
count is not proof of a trap, only proof that someone has to read the text. This week's refresh added
fourteen names and dropped eleven, so the total moved by three while twenty-five things changed
underneath it.
wk 18
The night it detected itself
One night we took in 22,279 items against a normal night of about ten thousand, because capacity had
been added to a source. Nothing had happened in the market. Any measure of “unusual attention” built on
raw mention counts would have flagged every company at once, reporting a change in our own pipeline as
news about the world. The measure is now share of the corpus rather than raw count, because a metric
that counts your own activity eventually measures you instead of the thing you were watching.
wk 18
MD is Maryland, and also a ticker
So are TX, NC, SD, MI, MT, AZ, NE and DC. “Weak demand in TX” is a sentence about Texas, and counting
it as a company mention attaches real sentiment to the wrong company. Blocking every two-letter match
fails too: WY is Wyoming, but in investor conversation it is overwhelmingly Weyerhaeuser, and blocking
it would delete genuine coverage to avoid a problem that barely happens. Nine are now blocked and five
kept, decided one at a time against the actual text. No rule settles this.
wk 17
A Sunday reading is not a Wednesday reading
Two sentiment readings can show the same value and mean different things, because the amount of
conversation behind them moves with the week. Across one week the weekend averaged 6,389 items a night
against 9,432 on weekdays, about a third less. Thin data moves easily, and a bare score looks equally
confident either way. Which is why every reading we publish carries its window, thin names are marked
as thin, and some get no score at all.
wk 17
Alphabet has two tickers
One company, two share classes, and the question of where a mention of “Google” belongs. In our own data Alphabet's mentions land on GOOGL about 80% of the time and on GOOG about 20%, and a large share name no ticker at all. Keep the tickers fully separate and each reads as half as discussed as the company really is; pool them and you tell a GOOG holder something measured about a share class they do not own. The rule we settled on: sentiment belongs to the company, and a ticker is the address you look it up at.
wk 16
Most bad news isn't news
A majority of the bearish items arriving from one conventional news source turned out to be securities class-action law-firm advertising. For dozens of companies, that material on its own moved the displayed sentiment more than a typical week's real movement did. A bias that only ever points one direction cannot be fixed by averaging over more of it. It has to be identified.